purepaws
branding, ux/ui
a luxury vegan pet grooming service based in LA with a cafe-like waiting room where customers can relax and grab a quick bite. The goal is to make vegan products exciting and provide an enjoyable experience for customers while they wait for their pet to be groomed.
collaborators: emma swayze, clare connell
![](https://freight.cargo.site/t/original/i/49cebc41aa51acdfe11642d0f8f9e93fd20471b6bb00f137e12c816dd65ab1e1/All-WBackground-noglare.png)
![](https://freight.cargo.site/t/original/i/95924d9b712976dccda6774fdfbe755b641f8146b1936f0cc043475e8b301a43/14-77.jpg)
![](https://freight.cargo.site/t/original/i/96e9248fd4859a6927a236011048cfc1dfdd1e5032645c3eb33f41193bca9b45/14-79.jpg)
branding
![](https://freight.cargo.site/t/original/i/c5644b2e70d66054c2c919fc1599bff9886444261e25dd9b8dc4f5ecd2298008/Artboard-12x.png)
products
Grooming products used at the salon are available for customers to purchase and use at home. The products include: shampoo, conditioner, scent sprays, ear drops, eye drops, and treat jars. All products are vegan and customers have the opportunity to choose between various scents for products.
![](https://freight.cargo.site/t/original/i/5a95a7668b2ef25c30d0b702846b9729074e3ff3e9ec41c66b03608655d203f5/SS-WBackground.png)
![](https://freight.cargo.site/t/original/i/f5454c20ca839ef38c21a7a0b375f81e879a803570e857072d619aa04fc69fab/D-Wbackground2.png)
![](https://freight.cargo.site/t/original/i/4a2d47e7eb31116ce0a7463e5f62bb8cd8798030a45a9a63ce87019dcbe7a911/SC-Wbackground.png)
![](https://freight.cargo.site/t/original/i/51052736e470cf8216b3a11b862a2f863559f34df47851ac13808e19dc46b0e7/T-Wbackground3.png)
promo
![](https://freight.cargo.site/t/original/i/da4e72c6d8c1567e8c11493182b9952c0df7b5c4f88d1cfd7dd449512f92d860/Iglayout.png)
![](https://freight.cargo.site/t/original/i/fc2199d1e0730850ff72ec7a6b4bc766988b292c96debd8fdb740fb45fb1a9ab/IndividualMockup2.png)
![](https://freight.cargo.site/t/original/i/6ca9717e8a5bbb77d0409ea417c4f37f6f2361b127ae4e29b6a9b4c62e41d41e/IndividualMockup.png)
![](https://freight.cargo.site/t/original/i/e87e916c99495fff534dd87d19869ca7d9b622a71e5339f7efe287dab943dd07/IndividualMockup3.png)
physical space
For the design of the shop, we used branding colors and patterns to make the space fun and energetic. Plants were also incorporated to give a nod to the fresh, plant-based products. The layout of the shop shows the grooming section separated by a wall with the cafe in the front of the space. The cafe features an animated menu board for customers to see itemized prices, lots of tables and counterspace, and a patterned mural wall where guests can get their instagram-worthy photos.
![](https://freight.cargo.site/t/original/i/9e7fee411eb78e110e6bc675b4e52bb5adaaa8627e44fe45f9f0bc0f4ac80ae5/Artboard-72x.png)
![](https://freight.cargo.site/t/original/i/e0ad10f4e036039491ea49bbd50da730ce4d3eda4c09b3b65b480a98b6fccc8a/Artboard-2.jpg)
![](https://freight.cargo.site/t/original/i/5bdfef305c12fdc3252beaa4868a84bffbd3e1edec8a8ad15d20d1a5e9badb7f/Artboard-1.jpg)
![](https://freight.cargo.site/t/original/i/c14529d8231a93564d0c651b6e77afad694bcc34294b3c89a1ea91b72b0d6b9d/Artboard-6-100.jpg)
![](https://freight.cargo.site/t/original/i/00bbbf002671c3b41b88505ff3e3c35ea6698bc050de5df4404f3b10f9e64d1e/Artboard-3.jpg)