purepaws



deliverables

branding
promo
physical space

discipline

branding

collaborators

emma swayze
clare connell

year

junior
spring 2022

PurePaws is a luxury vegan pet grooming service based in LA with a cafe-like waiting room where customers can relax and grab a quick bite. The goal is to make vegan products exciting and provide an enjoyable experience for customers while they wait for their pet to be groomed.






products


Grooming products used at the salon are available for customers to purchase and use at home. The products include: shampoo, conditioner, scent sprays, ear drops, eye drops, and treat jars. All products are vegan and customers have the opportunity to choose between various scents for products.




promo



physical space





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