purepaws

branding, ux/ui

a luxury vegan pet grooming service based in LA with a cafe-like waiting room where customers can relax and grab a quick bite. The goal is to make vegan products exciting and provide an enjoyable experience for customers while they wait for their pet to be groomed.

collaborators: emma swayze, clare connell

Grooming products used at the salon are available for customers to purchase and use at home. The products include: shampoo, conditioner, scent sprays, ear drops, eye drops, and treat jars. All products are vegan and customers have the opportunity to choose between various scents for products.

promo

physical space

For the design of the shop, we used branding colors and patterns to make the space fun and energetic. Plants were also incorporated to give a nod to the fresh, plant-based products. The layout of the shop shows the grooming section separated by a wall with the cafe in the front of the space. The cafe features an animated menu board for customers to see itemized prices, lots of tables and counterspace, and a patterned mural wall where guests can get their instagram-worthy photos.