The Oh Sh*t Kit is ordered for someone else when you forget their birthday. Customers have the option to add additional products to the base kit and personalize the card. In return, the customer (the one who forgot your birthday) gets a free subscription to an app that helps users keep track of birthdays and find gifts, so that hopefully they never forget another special day. The Oh Shit brand’s goal is to help you forget less birthdays, but if you do, they’ve got you covered.

BRANDING

THE KIT

The base kit contains a branded candle, mini mocktail, and a personalizable card. The card is built directly into the box so that when it is opened the first thing the receiver will see is the personalized message. The receiver can then lift the card flap to reveal their gift.

THE APP

Customers who have purchased the box receive a free subscription to the Oh Sh*t app, which helps their users make sure they don’t miss another important day. In the app, users can add birthdays to a calendar, create wishlists, and find gifts for their loved ones. 

PROMOTION