oh sh*t kit


deliverables

identity
box & kit items
app
p.o.s
website

discipline

branding
UX/UI

year

junior
spring 2022

The Oh Sh*t Kit is a box that is ordered for someone else when you forget their birthday. The kit comes with a candle, a mini mocktail, and a card. When the kit is ordered through the website, customers have the option to add additional products to the base kit and personalize the card.  In return, the person who buys the kit (the one who forgot your birthday) gets a free subscription to an app that helps users keep track of birthdays and find gifts, so that hopefully they never forget another special day. The Oh Shit brand’s goal is to help you never forget someone’s birthday, but if you do, they’ve got you covered.






The kit


The base kit contains a branded candle, mini mocktail, and a personalizable card. The card is built directly into the box so that when it is opened the first thing the receiver will see is the personalized message. The receiver can then lift the card flap to reveal their gift.

The base kit contains a branded candle, mini mocktail, and a personalizable card. The card is built directly into the box so that when it is opened the first thing the receiver will see is the personalized message. The receiver can then lift the card flap to reveal their gift.


Point of Purchase website


The website where customers can purchase the kit is built for mobile devices since people would most likely to remember they forgot a birthday while on the go. The mobile website will also be accessed easily through social media ads or the brand’s social media accounts. Once a customer has added the kit to their cart, they have the opportunity to add additional items to their box and customize a card.






App


Customers who have purchased the box receive a free subscription to the Oh Sh*t app, which helps their users make sure they don’t miss another important day. In the app, users can add birthdays to a calendar, create wishlists, and find gifts for their loved ones.






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