now or never
photography design, poster design, experience design
a surrealism poster series and exhibition that reflects resilience
collaborator: taylor kuszyk
model: kalya pierre
In the controlled world, a woman is shown is restricted by strings as she is a marionette puppet of society. Living in this unperfect “perfect world” where she must do what others say, she sees her free self through a portal. This version of herself helps her break free, and join the world where she is the one in control. The result creates an eerie, yet eye-catching narrative as the woman shows her strength and resilience to break free from control.
getting started
For our mood board, we gathered examples of surrealism that we find most interesting or in some cases, disturbing. We were interested in the idea of using bright colors to make the posters seem cheerful from afar, but as the viewer takes a closer look they would see a deeper meaning and eerie storyline within the posters.
sketches
Our sketches progress from the original vision to the final sketches that we executed in photography. In the original sketches, we envisioned a storyline of the model looking at the portal, then tapping into the portal, and finally landing in a new world. Our final sketches shifted to a storyline where the model was controlled by strings and cut free by herself in a free world. Ultimately, the shift in our ideas was a result of clarifying and narrowing down our concept to show the struggle between a controlled versus free world.
production
exhibition
An exhibition was designed to unveil the posters in the Penn State University Library. The exhibition included projections outside the library, downtown State College window installations, event wayfinding, and an immersive imax exhibit.
