![](https://freight.cargo.site/t/original/i/8bb1ac6d547ff66613a6b6930bb6c15fa3a9f6c689efd9ac89908fe57f29bb4b/Gigi-s_webhero.jpg)
For this project, I was challenged to design a branding system and concept for a State College restaurant with Covid-19 adaptations. My solution was to create a food truck inspired by American racecars.
WHY A FOOD TRUCK?
As a result of the pandemic, the demand for takeout and disposable foodware has drastically increased. Based on my research, I concluded the restaurant should be a food truck because they are typically takeout and outdoor friendly. While providing people with covid-safe dining, a food truck also provides a timely, fun, and memorable experience.
![](https://freight.cargo.site/t/original/i/621f37cf3e1b20b199b8e8f72cd59250df43fdf690533e7fbbf15dcc884b48f5/Gigis_hero.jpg)
BRANDING
The restaurant’s branding is inspired by vintage American racecars. The sport’s speed and enjoyment respresent that of a food truck. The logo uses a texture that is symbolic of tire tracks and uses a lower case ‘g’ that resembles the shape of a race track. The branding also features a mascot wearing a fish cap and flag to represent the sport and the restaurant’s seafood menu.
![](https://freight.cargo.site/t/original/i/b11c7c1e3cd8f14fcb6bb293f24d3676ab37dbded227593eb748065b607a6823/Branding.png)
PRODUCTS
The deliverables include: a menu board, unfoldable paper takeout boxes, wax paper packaging, and stickers to be used for packaging, as well as collectables.
A menu board was chosen in order to avoid the cross-handling of reusable menus and waste of single-use menus. Food packaging can be used to eat directly out of or used as portable containers.
![](https://freight.cargo.site/t/original/i/5e156b98490b3a21cd68cfb861471ad46a39a54f02498d0ea031c12b7eabb8bd/Gigis_menu.jpg)
![](https://freight.cargo.site/t/original/i/3ef5e4724687bd6a78202c4d57dc2d69a4304f5bb44768ed25b1cb4d7c9b3895/Photo_Boxandwrapper.jpg)
![](https://freight.cargo.site/t/original/i/ea16d1f0cc08ba61cebec4c846dbce2c4fb9f437fb6f42986b5192f0fb02ba89/wrapper.jpg)
![](https://freight.cargo.site/t/original/i/3d681703f2e48715c30c8df2f98e2fe29baffb6411697b0f1976341f96f8278a/Photo_box.jpg)
![](https://freight.cargo.site/t/original/i/d8174cde5e493710958b9930d1529d40d7fb1bd4f18b92a8f48459dd271a36e4/Gigis_stickers.jpg)
SKETCHES & MOODBOARD
![](https://freight.cargo.site/t/original/i/b05c7efbac7114cce098274c15ec1960a36d1103be70e4dcaa01e9426143e7d1/mascotsketches.jpg)
![](https://freight.cargo.site/t/original/i/d92804b42f25d4c2df212f52dbb97ff87293c5111f50d8aaf64a8c6609b53a46/226b59548433465199d488c6149964e6.jpg)